Photographs are a good method of promoting various products. They are appropriate to use to clearly visualize the actual look of the product. For online services it is also a definite plus. It is important to convey all the subtleties of the product being sold as accurately as possible so that the customer has no unanswered questions. For example, for a clothing shop, it is worth taking a high-quality photo shoot to convey the colour, style and size range of the items. This is extremely important, because without a visual picture of the client is difficult to understand which clothes fit him and which do not.

But if you take the sphere of entertainment, such as online casinos without registration https://onlinecasinozonder.com/, then here the best solution would be to use the illustration for the site. This technique helps to decorate and emphasize the essence of the service, to attract customers. There is no need to pass on the colours, sizes and other parameters. The main thing is to convey colorful and attractive sense of entertainment at the online casino.

What are the purposes of visualisation?
Content needs to be created skillfully, so there are several purposes attributed to visualisation:
1. Attracting attention. A picture allows you to catch the user’s eye on a solid block that makes a specific point. At this point in the text he will understand how close the information presented on the site and whether he needs it at the moment. In addition, the division of a solid text with such tools allow in principle to attract attention, whereas otherwise the visitor is likely to pass by written.
2. emotional response. With visualization, it is possible to affect the feelings of the consumer. For instance, you can make him genuinely interested in an intrigue, a bright wrapper, or an unusual image.
3. Visualization of complex processes. Pictures can easily describe the structure of a product or service, the possibility of service or the process of doing something. It is possible to get information on how the product or service is designed.
4. Helping visitors to navigate in the right direction. Pictures help to divide the solid text into meaningful blocks. They make it easy and comfortable to draw out the information you want, and they make it easy to absorb. These techniques increase the coverage and depth of views.
5. Maintaining the company’s corporate identity. Images are an indispensable and essential element of corporate identity. They can be put in the same column as promotional methods such as the use of a colour palette, font or logo.

How to combine illustrations and photos
Photos and illustrations are combined on a website as supplementary content. Some elements should be predominant, and some should only supplement and underpin them. Together, they make the page more attractive and comprehensible to users. But to use the right percentage of photos and illustrations, some rules should be followed:
If it is possible to photograph your product, it is worth taking advantage of this to get clear pictures that will convey the essence of the product as much as possible, revealing its positive aspects.

If complex processes need to be clearly explained, it is better to use illustrations.
Depending on the prevalence of this or that colourful element, the right location of this or that picture is chosen. It should clearly convey the meaning and be relevant.

Applications of illustrations and photos
A photo is great for social media. where offline sales are made. For example, it could be the websites of coffee shops, restaurants, hotels, co-working spaces and other places. Photographs convey atmosphere by appealing to the reader’s senses. It makes him want to immerse himself in the atmosphere conveyed in the picture. Photos can highlight key areas, such as a banquet hall and a private veranda outside. Appropriate pictures can be inserted along the text of the broadcast to reinforce perception.
Illustrations emphasise what is said on the website. They add to the quality of the spoken word and emphasise more meaningful points. They can be added meaningfully after each block that begins or ends. Each of these blocks should certainly be logical and concise in meaning. Then the reader will be able to move around the page comfortably and clearly, and his or her gaze will cling only to what is meaningful, discarding anything unnecessary.

Free illustrations for your website
Promotional material should not use someone else’s images, as this can lead to heavy fines for infringement of property rights. To comply with the letter of the law, free photostocks are worth using, where content can be downloaded with a licence for commercial use. Here are some of the most popular ones:

1. Unsplash. Illustrations for your site here are collected in relevant thematic selections. Stock is suitable in those cases where there is a need to search for a lot of similar pictures, as well as the importance of the selection of references.
2. Pexels. The images are collected here from all over the world. The site is equipped with an adapted version for Russian readers.
3. Pixabay. There are more than one million photos and illustrations in the bank. It is easy to search by keyword.
4. Flickr. You can search on photostock only in English. There are filters that help to make a quality search by sorting date, size and other parameters.
Every company that promotes products or services will greatly increase its competitiveness if it uses the right visualisation techniques. Photographs and illustrations are a necessary element of page design. Pictures attract users, highlight the main points in the text and help make the content lively and rich.